We address a variety of customers in the most diverse moments. Our language is an essential expression of our living identity. It should trigger emotions and positive brand experiences and strengthen the customer relationship through a sympathetic tonality.
The Speech Diagram defines the requirements we place on us in verbal and written communication. It helps us to set the right tone in the development of texts for printed and electronic media as well as for oral language usage as well as in daily dealings with customers.
We communicate simply, clearly and directly. We want to be understood. Form, language and choice of words support this goal.
